The Design Of Everyday Things by Don Norman (Author)
- Publisher: PSYCHOLOGY
- Availability: In Stock
- SKU: 59579
- Number of Pages: 368
Rs.690.00
Rs.895.00
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📖 Title Name: The Design of Everyday Things
✍️ Author: Donald A. Norman
🔹 Introduction:
The Design of Everyday Things by Donald A. Norman is a foundational book in design and human psychology that explains how everyday objects should be designed to be intuitive, user-friendly, and error-proof. It explores why some products are easy to use while others cause confusion, focusing on the relationship between human behavior and design.
🔑 Key Points:
- Introduces the concept of user-centered design focused on human needs and behavior.
- Explains “affordances” — how design elements suggest their use.
- Highlights common design errors caused by poor usability and unclear interfaces.
- Discusses the importance of feedback and visibility in product design.
- Emphasizes simplicity and intuitive interaction to reduce user mistakes.
🕌 Conclusion:
Donald A. Norman’s book teaches that good design is invisible—when products are well-designed, users should not struggle to understand them. It remains a must-read for designers, engineers, and anyone interested in how humans interact with everyday objects.