The Design Of Everyday Things by Don Norman (Author)

Publisher: PSYCHOLOGY

Availability: In Stock
SKU: 46474
Number of Pages: 368

Rs.200.00

Rs.300.00

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Description
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Description

"The Design of Everyday Things by Don Norman (Author)" is a seminal work that explores the principles of user-centered design, shedding light on how everyday objects and systems can be optimized for usability, functionality, and user satisfaction, offering valuable insights for designers, engineers, and anyone interested in understanding the impact of design on daily life.

Key Points:

User-Centered Design: Don Norman emphasizes the importance of designing products and systems with the user in mind, advocating for intuitive interfaces, clear feedback, and user-friendly features that enhance usability and user experience.
Principles of Good Design: The book outlines fundamental principles of good design, such as visibility, affordance, feedback, and mapping, providing practical guidelines for creating products that are intuitive, efficient, and enjoyable to use.
Case Studies: Norman illustrates his concepts with real-world examples and case studies, dissecting both successful and failed designs to uncover the underlying principles that contribute to user satisfaction or frustration.
Psychology of Design: Drawing from cognitive psychology and human factors research, Norman explores how human perception, cognition, and behavior influence design decisions, offering valuable insights into how to anticipate and address user needs and preferences.
Impact on Society: "The Design of Everyday Things" highlights the profound impact of design on society, from influencing consumer behavior and shaping cultural norms to promoting sustainability and enhancing quality of life.

Conclusion: "The Design of Everyday Things" serves as an essential resource for designers, engineers, and anyone involved in the creation of products, systems, or services, providing a comprehensive framework for understanding and applying user-centered design principles to improve the usability and effectiveness of everyday objects and experiences.

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Writer ✤ Don Norman (Author)

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