Strategic Management 6th Edition By Frank Rothaermel

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 56119
Number of Pages: 625

Rs.1,240.00

Rs.1,595.00

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Description

"Strategic Management 6th Edition" by Frank Rothaermel is a comprehensive guide that provides an in-depth exploration of strategic management theories and practices. It covers a wide range of topics, including industry analysis, corporate governance, business ethics, and competitive strategy. The book's approach is both practical and theoretical, allowing readers to understand the broader context of strategic decision-making while gaining insights into specific strategic techniques and tools.

The book uses real-world examples and case studies to illustrate key concepts, enabling readers to connect theory with practice. This edition includes updated data and references to reflect current trends and shifts in the business landscape. It addresses strategic issues across different industries and examines how globalization and technology are impacting traditional business models. The content is designed to be accessible to both students and professionals, offering insights that can be applied in real-world scenarios.

In addition to covering traditional strategic management topics, the book delves into emerging areas like corporate social responsibility, sustainability, and digital transformation. These sections highlight the evolving nature of strategic management and how businesses must adapt to stay competitive. Through its comprehensive approach, "Strategic Management 6th Edition" equips readers with the knowledge and tools needed to excel in the ever-changing business world.

Keypoints:
1. Comprehensive coverage of strategic management concepts and practices.
2. Incorporates real-world examples and case studies for practical understanding.
3. Addresses emerging areas like corporate social responsibility and digital transformation.
4. Updated data and references to reflect current industry trends.
5. Designed for both students and professionals seeking to enhance their strategic skills.

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