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📘 Title Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity
✍️ Authors: Kevin Lane Keller, Vanitha Swaminathan
📦 Quality: White Paper Pakistan Print


🔹 Introduction:
This book offers a detailed framework for understanding how to create, measure, and sustain strong brands in today’s competitive marketplace. It combines academic insight with real-world examples to guide professionals in strategic brand building.


🔑 Key Points:

  • Provides a comprehensive approach to building and managing brand equity.

  • Explains brand positioning, identity, and value creation in depth.

  • Offers practical tools for measuring brand performance and customer perception.

  • Includes real-world brand case studies and modern marketing strategies.

  • Ideal for marketing students, brand managers, and business professionals.


🔹 Conclusion:
Strategic Brand Management by Kevin Lane Keller and Vanitha Swaminathan is an essential guide for mastering brand strategy, providing both theory and actionable insights to strengthen brand value and equity.

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