Strategic Brand Management by Kevin Lane Keller (Author)
- Publisher: ENGLISH GENERAL BOOKS
- Availability: In Stock
- SKU: 41036
- Number of Pages: 600
Rs.1,490.00
Rs.1,895.00
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📘 Title Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity
✍️ Authors: Kevin Lane Keller, Vanitha Swaminathan
📦 Quality: White Paper Pakistan Print
🔹 Introduction:
This book offers a detailed framework for understanding how to create, measure, and sustain strong brands in today’s competitive marketplace. It combines academic insight with real-world examples to guide professionals in strategic brand building.
🔑 Key Points:
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Provides a comprehensive approach to building and managing brand equity.
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Explains brand positioning, identity, and value creation in depth.
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Offers practical tools for measuring brand performance and customer perception.
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Includes real-world brand case studies and modern marketing strategies.
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Ideal for marketing students, brand managers, and business professionals.
🔹 Conclusion:
Strategic Brand Management by Kevin Lane Keller and Vanitha Swaminathan is an essential guide for mastering brand strategy, providing both theory and actionable insights to strengthen brand value and equity.