Social Psychology 12th Edition by Shelley E Taylor (Author)

Social Psychology (12th Edition)

Authors: Shelley E. Taylor, Letitia Anne Peplau, David O. Sears

Overview:

The 12th edition of Social Psychology is a comprehensive and research-based textbook that explores how people think, feel, and behave in social contexts. It integrates classic theories and modern research, providing a deep understanding of human social behavior.

Key Features:

1. Comprehensive Coverage of Social Psychological Concepts

   • Discusses attitudes, persuasion, social influence, group behavior, prejudice, and interpersonal relationships.
   • Covers both foundational theories and the latest research advancements.

2. Scientific and Research-Based Approach

   • Uses real-world examples, case studies, and experimental findings to explain social psychological principles.
   • Emphasizes empirical research and critical thinking in evaluating social behavior.

3. Application of Social Psychology in Everyday Life

   • Explores real-world issues such as social justice, media influence, political behavior, and health psychology.
   • Examines the role of social psychology in legal settings, marketing, and workplace interactions.

4. Cross-Cultural and Global Perspectives

   • Analyzes cultural differences in social behavior and how social norms shape individuals.
   • Highlights multicultural studies on prejudice, discrimination, and group identity.

5. Updated Findings on Social Media and Digital Behavior

   • Investigates the impact of technology, social media, and online interactions on human relationships.
   • Discusses cyberbullying, online persuasion, and digital identity formation.

6. Engaging Learning Tools

   • Includes self-assessment questions, discussion prompts, and interactive activities.
   • Provides graphs, illustrations, and case studies for better concept retention.

Who Should Read This Book?

• Undergraduate & Graduate Psychology Students studying social psychology, human behavior, and group dynamics.
• Educators & Researchers interested in social influence, cultural psychology, and applied psychology.
• Professionals in Marketing, Business, and Communication who want to understand consumer behavior and social interactions.

Conclusion:

Social Psychology (12th Edition) by Taylor, Peplau, and Sears is a well-structured, research-driven, and application-focused textbook. It provides a thorough exploration of social psychological principles, making it an essential resource for students, researchers, and professionals alike.