Selling and Sales Management By Geoffrey Lancaster , David Jobber
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 25906
- Number of Pages: 544
Rs.1,120.00
Rs.1,650.00
Tags: Business Sales , Customer Relationship Management (CRM) , David Jobber , Geoffrey Lancaster , Marketing and Sales , Sales Coaching , Sales Communication , Sales Development , Sales Effectiveness , Sales Forecasting , Sales Leadership , Sales Leadership Skills , Sales Management , Sales Management Textbook , Sales Management Theory , Sales Metrics , Sales Motivation , Sales Operations , Sales Organization , Sales Performance , Sales Planning , Sales Process , Sales Process Improvement , Sales Recruitment , Sales Strategy , Sales Targeting , Sales Team Management , Sales Techniques , Sales Training , Selling and Sales Management , Selling Skills
Selling and Sales Management
Author(s): Geoffrey Lancaster, David Jobber
Edition: Latest Edition
Paper Quality: Black & White Paper
Category: Business / Marketing / Sales
Recommended For: Sales Managers, Marketing Professionals, MBA Students, Sales Executives
Key Points:
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Provides an in-depth understanding of the sales process and techniques
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Covers sales planning, strategies, and relationship management
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Emphasizes the importance of customer focus and selling ethics
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Detailed exploration of sales force management and performance evaluation
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Includes case studies, practical examples, and contemporary trends in sales management
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Ideal for students and professionals aiming to enhance their sales management skills
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