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Research Methodology by Hassaan Bin Zubair is a comprehensive guide that delves into the fundamental principles, techniques, and tools of conducting research. Designed in accordance with the syllabus of GC University and other universities in Pakistan, this book is an essential resource for students and researchers in the fields of social sciences, natural sciences, and humanities. It provides detailed insights into the entire research process, from formulating a research question to presenting the findings in a structured and academic format.


Key Points

  1. Introduction to Research
    The book begins by defining research and its importance in various fields. It emphasizes the role of research in acquiring knowledge and solving real-world problems. The introduction includes the characteristics of good research and the types of research methodologies.

  2. Formulating Research Questions
    One of the key sections focuses on how to identify and formulate research questions. It covers strategies for refining broad topics into specific, researchable questions that can guide the entire research process.

  3. Research Design
    The book explains different types of research designs (qualitative, quantitative, and mixed methods) and their appropriate uses. It emphasizes the importance of choosing the right research design for the study’s objectives.

  4. Data Collection Methods
    Hassaan Bin Zubair covers various methods of data collection, including surveys, interviews, observations, and experiments. The section discusses the advantages and limitations of each method and how to select the most suitable one for the research.

  5. Data Analysis and Interpretation
    A vital section that provides guidance on analyzing and interpreting research data. It includes techniques for both qualitative and quantitative data analysis and the use of software tools for data analysis.

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