Principles Of Marketing 18th Edition by Philip Kotler

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 47109
Number of Pages: 730

Rs.550.00

Rs.895.00

NEWS COLOR PRINT

BLACK WHITE PAPER

COLOR MATT PAPER

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Principles of Marketing (18th Edition)
Author(s): Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
Quality : Black White Paper, Color Maat Paper
Category: Marketing, Business
Recommended For: Marketing Students, Business Professionals, Entrepreneurs

Key Points:

Comprehensive introduction to the fundamentals of marketing and its principles.
Covers key concepts like segmentation, targeting, positioning, and the 4Ps (Product, Price, Place, Promotion).
Provides a detailed exploration of both traditional and digital marketing strategies.
Integrates contemporary marketing trends, including e-marketing and social media marketing.
Features case studies and examples from global companies to illustrate marketing practices.
Offers practical insights on consumer behavior, branding, and customer relationships.
Emphasizes the importance of marketing ethics and sustainability.
Ideal for students, business professionals, and entrepreneurs aiming to understand and apply marketing strategies.
Helps build a strong foundation for further study in advanced marketing subjects.