New Labour, New Language? by Norman Fairclough (Author)
- Publisher: POLITICAL SCIENCE
- Availability: In Stock
- SKU: 62400
- Number of Pages: 192
Rs.690.00
Rs.895.00
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📖 Title Name: New Labour, New Language?
✍️ Author: Norman Fairclough
📦 Quality: White Paper Pakistan Print
🔹 Introduction:
New Labour, New Language? by Norman Fairclough explores how political language shapes public perception and ideology. Focusing on the rise of New Labour in the UK, the book analyzes how discourse and communication strategies were used to redefine politics, influence voters, and construct a modern political identity.
🔑 Key Points:
- Examines how language is used as a tool of political power and persuasion.
- Analyzes the communication strategies of New Labour leadership.
- Highlights the role of media in shaping political narratives.
- Introduces critical discourse analysis in political studies.
- Explores how political language reflects and reshapes ideology.
🕌 Conclusion:
Norman Fairclough’s work offers deep insight into the relationship between language and politics. It is an essential read for understanding how discourse influences political thought, public opinion, and modern governance.
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