Mass Communication: Living In A Media World 8th Edition by Ralph E. Hanson (Author)

Publisher: MASS COMMUNICATION

Availability: In Stock
SKU: 46270
Number of Pages: 488

Rs.1,005.00

Rs.1,395.00

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In "Mass Communication: Living In A Media World, 8th Edition," Ralph E. Hanson explores the dynamic and ever-evolving landscape of mass media and its profound impact on our lives. This comprehensive textbook delves into the fundamental theories and concepts of mass communication, offering a rich blend of historical perspective and contemporary analysis. Hanson examines how media technologies, from print to digital, shape our understanding of the world, influence societal norms, and drive cultural change. With a keen eye on media literacy and ethics, the book equips readers with critical thinking tools to navigate the complexities of media messages in today's globalized environment.

The eighth edition incorporates recent developments in media technology and communication theory, providing updated insights into the rapidly shifting media landscape. From the rise of social media platforms to the implications of fake news, Hanson addresses the challenges and opportunities presented by the digital age. Through engaging examples and case studies, readers gain a deeper understanding of media's role in politics, economics, and everyday life, making this book an essential resource for students and scholars alike.

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