Language and Power 3rd Edition by Norman Fairclough (Author)
- Publisher: ENGLISH LANGUAGE LITERATURE & SKILLS
- Availability: In Stock
- SKU: 42160
- Number of Pages: 274
Rs.690.00
Rs.850.00
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Language and Power (3rd Edition)
Author: Norman Fairclough
Quality: Black White Pakistan Print
🔹 Introduction
Language and Power by Norman Fairclough is a foundational text in the field of critical discourse analysis (CDA). This third edition continues to explore how language is used as a tool of power and control in society, updated with contemporary examples and extended theoretical frameworks. Fairclough's work challenges readers to recognize the ways in which discourse shapes and is shaped by power relations in institutions, politics, media, and everyday communication.
🔹 Key Points
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Critical Discourse Analysis: Introduces and applies CDA to show how language is linked to ideology and power structures.
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Accessible Framework: Provides clear explanations of how to analyze language in real-life texts and contexts.
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Updated Examples: Includes modern case studies from politics, education, and media to reflect current societal issues.
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Theoretical Depth: Engages with concepts from linguistics, sociology, and philosophy to support a multidisciplinary analysis.
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Practical Tools: Offers strategies and models for performing discourse analysis, ideal for students and researchers.
🔹 Why Read This Book
This book is essential for anyone studying language, communication, sociology, or political science. It equips readers with the analytical tools to uncover hidden meanings in language and understand how discourse contributes to maintaining or challenging power in society. Whether you're a student, academic, or critically-minded reader, this book fosters a deeper awareness of how language operates in the world.
🔹 Conclusion
Norman Fairclough’s Language and Power is a thought-provoking and influential text that reveals the subtle but powerful ways language shapes social life. With its accessible style and rigorous approach, this third edition remains a cornerstone for critical analysis and an indispensable guide for those seeking to understand the intersection of language, ideology, and control.