International Business: Competing in the Global Marketplace 13th Edition by Charles W. L. Hill (Author)
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 47551
- Number of Pages: 715
Rs.1,535.00
Rs.1,995.00
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In the 13th edition of "International Business: Competing in the Global Marketplace," renowned author Charles W. L. Hill delivers a comprehensive exploration of the complexities and opportunities inherent in global business. With a keen focus on the dynamic interplay between globalization and business strategy, this edition equips readers with the knowledge and tools necessary to navigate the intricate landscape of international commerce. Hill's authoritative voice guides readers through key concepts, real-world case studies, and contemporary examples, offering invaluable insights into the strategies and practices that drive success in the global marketplace.
This edition delves into essential topics such as international trade theory, multinational corporations, foreign direct investment, and the impact of culture on business operations. Through a blend of theoretical frameworks and practical applications, readers gain a deep understanding of the challenges and opportunities presented by global competition. Whether exploring market entry strategies, global supply chain management, or cross-cultural negotiations, Hill's accessible writing style and comprehensive coverage make this edition an indispensable resource for students, educators, and practitioners alike.
Key Points:
- Comprehensive coverage of international business concepts and strategies.
- Real-world case studies and examples provide practical insights.
- Focus on the dynamic interplay between globalization and business strategy.
- Exploration of key topics including international trade theory, multinational corporations, and cultural influences.
- Accessible writing style suitable for students and practitioners.
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Writer ✤ Charles W. L. Hill (Author)