Industrial Marketing: Analysis, Planning, and Control 2nd Edition by Robert R. Reeder (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 51268
Number of Pages: 688

Rs.1,340.00

Rs.1,695.00

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Description

Industrial Marketing: Analysis, Planning, and Control 2nd Edition by Robert R. Reeder, Edward G. Brierty, and Betty H. Reeder is a comprehensive guide tailored for professionals and students in the industrial marketing sector. This authoritative textbook delves into the intricate dynamics of industrial markets, providing an insightful analysis that bridges theory with practical applications. With an emphasis on strategic planning and effective control mechanisms, this second edition is meticulously updated to reflect the latest trends and challenges faced by businesses in the industrial marketplace.

The book begins by laying a solid foundation with an in-depth analysis of industrial markets, exploring their unique characteristics and the factors influencing buyer behavior. It then progresses to discuss strategic planning methodologies, offering systematic frameworks that enable organizations to identify opportunities, allocate resources efficiently, and foster sustainable growth. Emphasizing the importance of adaptability in dynamic markets, the authors provide readers with essential tools to formulate robust marketing strategies tailored to diverse industrial settings. Moreover, the book explores effective control mechanisms that empower organizations to monitor performance, assess deviations, and recalibrate strategies as needed, ensuring continuous improvement and resilience in a competitive environment.

Key Points:

Detailed analysis of industrial markets and their unique characteristics.
Strategic planning frameworks to identify and seize market opportunities.
Practical insights on effective control mechanisms to monitor and adapt marketing strategies.
Updated content reflecting the latest trends and challenges in industrial marketing.

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Writer ✤
Robert R. Reeder (Author), Edward G. Brierty (Author), Betty H. Reeder (Author)

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