Fundamentals of Business by Jeff Madura

📘 Fundamentals of Business

Author: Jeff Madura
Language: English
Format: [Black & White]

Fundamentals of Business by Jeff Madura provides a concise and practical introduction to the key concepts of modern business. This book is designed to help students understand how businesses operate, make decisions, manage resources, and respond to global changes.

Madura simplifies complex business topics using real-world examples, case studies, and clear explanations—making it ideal for beginners and intermediate-level learners.

✅ Key Features:

• Clear and Concise Coverage of major business disciplines: management, marketing, finance, accounting, and economics.

• Real-World Applications to help students see how concepts are applied in actual businesses.

• Interactive Learning Tools including questions, summaries, and business scenarios at the end of each chapter.

• Focus on Ethics and Decision-Making in the modern business environment.

• Updated Content reflecting the latest trends in e-business, globalization, and sustainability.

📚 Topics Covered:

1. Understanding the Business Environment

2. Starting and Structuring a Business

3. Management and Leadership

4. Human Resource Management

5. Marketing Principles

6. Accounting and Financial Reporting

7. Business Finance and Investment

8. Economics and Global Business

9. Technology in Business

10. Ethics, Law, and Social Responsibility

🎯 Ideal For:

• BBA / BS Business / MBA Students

• Competitive Exam Candidates (e.g., CSS, PMS)

• Business Beginners & Aspiring Entrepreneurs

• Professional Development & Business Skills Training