Digital Marketing 8th Edition by Dave Chaffey (Author)
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 54392
- Number of Pages: 560
Rs.1,560.00
Rs.1,995.00
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📖 Title Name: Digital Marketing – Strategy, Implementation and Practice (8th Edition)
✍️ Author: Dave Chaffey, Fiona Ellis-Chadwick
📦 Quality: White Paper Pakistan Print
🔹 Introduction:
Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide to planning and executing effective digital marketing strategies. The 8th edition reflects the latest trends in online marketing, including social media, AI-driven marketing, data analytics, and customer experience optimization. It combines academic insight with real-world case studies, making it ideal for students and marketing professionals alike.
🔑 Key Points:
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Covers complete digital marketing strategy development and execution.
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Explains SEO, social media marketing, content marketing, and paid advertising.
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Focuses on data-driven decision-making and performance measurement.
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Includes updated case studies reflecting modern digital trends.
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Provides practical frameworks for implementation and campaign management.
🕌 Conclusion:
This book serves as a powerful resource for mastering modern digital marketing. With its strategic insights and practical tools, it equips readers to build, implement, and optimize successful online marketing campaigns in today’s competitive digital landscape.
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