Digital Business and E-Commerce Management 6th Edition by Dave Chaffey
- Publisher: COMPUTER SCIENCE
- Availability: In Stock
- SKU: 17749
- Number of Pages: 680
Rs.1,590.00
Rs.1,995.00
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Digital Business and E-Commerce Management (6th Edition) Strategy, Implementation And Practice by Dave Chaffey
Quality: White Paper Pakistan Print
Digital Business and E-Commerce Management by Dave Chaffey is a comprehensive textbook that explores the principles, strategies, and technologies behind successful digital businesses. Covering essential topics such as e-commerce models, digital marketing, online consumer behavior, and business transformation, this book is an essential resource for students, professionals, and entrepreneurs looking to thrive in the digital economy.
Key Features:
✔ Covers key concepts of digital business, e-commerce strategies, and online marketing
✔ Provides insights into consumer behavior, website optimization, and social media strategies
✔ Discusses the latest trends in digital transformation and e-business models
✔ Includes case studies, practical examples, and strategic frameworks
✔ Ideal for students, business professionals, and entrepreneurs in the digital space