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📘 Title Name: Daniyal M.Sc Mass Communication – ایم ایس سی ماس کمیونیکیشن Semester 1
✍️ Author: Muhammad Zabir Saeed Badar
🏛️ University: Allama Iqbal Open University (AIOU)
📦 Publisher: Maktabah Daniyal

🔹 Introduction:
This book is specially designed for M.Sc Mass Communication (Semester 1) students of AIOU, offering complete coverage of the prescribed syllabus in both English and Urdu. Authored by renowned journalist and academic Muhammad Zabir Saeed Badar, it bridges theory and practice in modern media studies.

🔑 Key Points:

  • 📚 Complete Syllabus Coverage – Aligned with AIOU's Semester 1 curriculum, covering all key subjects in mass communication.

  • 📰 Theory and Practical Integration – Explains journalistic principles alongside real-world examples and case studies.

  • 🗞️ Bilingual Content – Presented in both English and Urdu for broader accessibility and better comprehension.

  • 📖 Easy-to-Understand Format – Student-friendly language, topic-wise division, and simplified concepts.

  • 🧠 Ideal for Exam Preparation – Includes key questions, summaries, and guidance points for AIOU assessments.

🔚 Conclusion:
A perfect resource for AIOU students of Mass Communication, this book offers a balanced and practical understanding of journalism, media, and communication—an essential academic companion for Semester 1.

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