Business Research Methods 2nd Edition by Bajpai Naval

Business Research Methods (2nd Edition Orignal )

Author: Bajpai Naval
Orignal

Business Research Methods (2nd Edition) by Bajpai Naval is a comprehensive textbook designed to guide students and professionals through the essential techniques and tools needed for conducting research in the business world. This edition introduces updated methodologies, techniques, and case studies to equip readers with the practical skills required for business research. It is aimed at undergraduate and graduate students in business, as well as professionals who need a deeper understanding of research methods in business.

The textbook covers a wide range of research techniques and tools, such as qualitative and quantitative research, survey methods, data analysis techniques, and statistical methods for research. It focuses on research design, data collection, and data analysis, as well as the importance of validity and reliability in research.

Key Features:

✅ Comprehensive Approach: Covers all essential areas of business research including problem formulation, research design, data collection, and report writing.
✅ Real-World Examples: The book incorporates case studies and examples from diverse industries to help understand how to apply research methods in practice.
✅ Data Analysis Techniques: Detailed explanations on the use of statistical tools and techniques for analyzing business data.
✅ Step-by-Step Process: Offers a systematic, step-by-step approach to designing and conducting research in the business context.
✅ Updated Content: The 2nd Edition has been revised to reflect the latest trends and practices in business research and data analysis.
✅ Illustrative Graphs and Tables: Enhanced with charts, tables, and graphs to help explain complex research concepts.

Table of Contents (Key Topics):

📌 Introduction to Business Research
📌 Research Design and Problem Formulation
📌 Types of Research (Exploratory, Descriptive, Analytical)
📌 Data Collection Methods (Primary and Secondary Data)
📌 Questionnaire Design and Surveys
📌 Sampling Methods and Techniques
📌 Data Analysis (Descriptive and Inferential Statistics)
📌 Hypothesis Testing and Statistical Tools
📌 Quantitative and Qualitative Research
📌 Data Interpretation and Report Writing
📌 Ethics in Business Research
📌 Case Studies in Business Research
📌 Emerging Trends in Business Research (Data Analytics, Big Data)

Who Should Read This?

🔹 Business Students studying business research methods or related courses in management, marketing, and operations.
🔹 MBA Students who need to understand the foundations of business research and statistical analysis.
🔹 Research Scholars working in business disciplines or seeking to conduct research in the business environment.
🔹 Professionals and Managers who need research skills to make data-driven decisions in their organizations.
🔹 Market Researchers looking for a solid grounding in research methodologies and tools.