Business Research Methods 12th Edition by Donald R. Cooper (Author)

Business Research Methods (12th Edition)

✍️ Authors: Donald R. Cooper & Pamela S. Schindler

📘 Description:

The 12th Edition of Business Research Methods continues to offer a comprehensive and balanced approach to the theory and application of business research. Known for its clarity and real-world examples, this edition provides the foundational knowledge and tools needed to conduct effective and ethical business research.

🔍 Key Features:

✅ End-to-End Research Process
Covers the complete research cycle: from defining the problem ➝ designing methodology ➝ collecting and analyzing data ➝ presenting findings.

✅ Managerial Perspective
Focuses on how managers use research to make informed decisions, bridging the gap between research theory and real-world application.

✅ Updated Examples & Cases
Includes a variety of modern case studies, industry examples, and mini-cases to reinforce learning.

✅ Learning Aids
Each chapter includes summaries, review questions, and ethical dilemma boxes to promote critical thinking and application.

✅ Quantitative & Qualitative Methods
Balanced coverage of both approaches, including survey design, experimental research, content analysis, and more.

🧠 Topics Covered:

• Research design and proposal writing

• Sampling techniques

• Measurement and scaling

• Data collection instruments

• Statistical data analysis

• Reporting and presenting research

• Ethical and global considerations in research

🎯 Ideal For:

• BBA/MBA Students

• Market Researchers

• Business Analysts

• Academic Researchers

• Professionals preparing research proposals or reports