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Business Foundations: A Changing World (12th Edition)
by O. C. Ferrell, Geoffrey Hirt, and Linda Ferrell
Quality : Black White Paper

  • Title: Business Foundations: A Changing World

  • Edition: 12th

  • Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

  • Language: English

Business Foundations: A Changing World (12th Edition) offers a concise yet comprehensive introduction to the dynamic environment of modern business. It provides readers with a strong foundation in core business concepts while highlighting how companies must adapt in a constantly evolving global landscape.


Key Features:

Integrated and Up-to-Date Content: The 12th edition reflects the latest trends, including digital transformation, sustainability, ethics, globalization, and diversity in business.

Modular Approach: Organized in manageable, digestible chapters to give readers flexibility and clarity without overwhelming them.

Real-World Relevance: Includes case studies, examples, and current events to connect theory with practice.

Ethics and Social Responsibility Focus: The authors emphasize ethical decision-making and the role of corporate social responsibility in business success.

Technology and Innovation Coverage: The book explores how businesses use technology and innovation to gain a competitive edge.

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Writer                               O. C. Ferrell (Author),
                                              Geoffrey Hirt (Author),
                                              Linda Ferrell (Author)

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