Business Foundations: A Changing World 12th Edition by O. C. Ferrell (Author)
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 50970
- Number of Pages: 656
Rs.560.00
Rs.895.00
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Title: Business Foundations: A Changing World
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Edition: 12th
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Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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Language: English
Business Foundations: A Changing World (12th Edition) offers a concise yet comprehensive introduction to the dynamic environment of modern business. It provides readers with a strong foundation in core business concepts while highlighting how companies must adapt in a constantly evolving global landscape.
Key Features:
✅ Integrated and Up-to-Date Content: The 12th edition reflects the latest trends, including digital transformation, sustainability, ethics, globalization, and diversity in business.
✅ Modular Approach: Organized in manageable, digestible chapters to give readers flexibility and clarity without overwhelming them.
✅ Real-World Relevance: Includes case studies, examples, and current events to connect theory with practice.
✅ Ethics and Social Responsibility Focus: The authors emphasize ethical decision-making and the role of corporate social responsibility in business success.
✅ Technology and Innovation Coverage: The book explores how businesses use technology and innovation to gain a competitive edge.
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