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📘 Title Name: Business Communication: Process and Product (6th Edition)
✍️ Author: Mary Ellen Guffey
📦 Quality: Local Pakistan Print

🔹 Introduction:
This renowned textbook by Mary Ellen Guffey presents a clear and practical guide to effective business communication. It offers a structured approach to mastering communication processes and delivering professional business messages.

🔑 Key Points:

  • Covers written, verbal, nonverbal, and digital business communication essentials.

  • Teaches the 3-x-3 writing process to enhance clarity, tone, and message quality.

  • Includes real-world examples, cases, and model documents.

  • Emphasizes communication etiquette, intercultural skills, and professional correspondence.

  • Integrates modern business technologies including email, social media, and remote communication tools.

🔚 Conclusion:
Ideal for business students and professionals, this book equips readers with the communication skills required in today’s global business environment. The 6th Edition continues to serve as a complete reference for achieving success through effective communication.

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