A Hand Book Of Functional English And Business Communication For ADP BS by Prof Hammad Bukhari

A Handbook of Functional English and Business Communication for ADP BS by Prof. Hammad Bukhari, Prof. Dr. Ammar Ahmad, Prof. Aftab Masood, and Prof. Noorullah Shafiq is an essential guide designed for students pursuing degrees such as ADP Commerce, B.Com, BS, BBA, M.Com, MBA, MSE (IT), and professional certifications like ACMA and CA. This book provides a detailed exploration of communication skills specifically tailored to the needs of business and professional environments. It emphasizes both functional communication, which focuses on effective day-to-day business exchanges, and business communication, which highlights the importance of clear and persuasive communication in corporate settings. Through practical examples, case studies, and exercises, the book aids students in developing key communication skills that are crucial for success in academic and professional spheres. The focus is on improving both verbal and written communication, including email etiquette, report writing, presentations, and interpersonal communication, making it a valuable resource for students in various business disciplines.

Keypoints:

1. Comprehensive Coverage of Communication Skills: The book thoroughly covers both functional and business communication, equipping students with the skills needed for effective communication in professional environments.

2. Tailored for a Variety of Programs: Designed for students in diverse programs such as ADP Commerce, B.Com, BS, BBA, M.Com, MBA, MSE (IT), ACMA, and CA, ensuring the content is applicable to a wide range of business-related fields.

3. Focus on Written and Verbal Communication: Emphasis is placed on enhancing both written (e.g., emails, reports, memos) and verbal communication (e.g., presentations, meetings), essential for success in any business context.

4. Practical Case Studies and Examples: Real-world examples and case studies illustrate how communication plays a role in business settings, helping students relate theory to practical applications.

5. Business Communication in Corporate Settings: The book explores communication strategies used in various business functions, including marketing, management, human resources, and customer service, making it a versatile resource.

6. Enhancement of Interpersonal Communication: Students learn how to engage in effective interpersonal communication, including negotiation, conflict resolution, and team collaboration, which are key in business interactions.

7. Development of Presentation Skills: Special attention is given to developing presentation skills, helping students effectively communicate ideas in front of an audience, a vital skill in business environments.

8. Email and Report Writing Etiquette: The book includes guidelines for writing professional emails and reports, two crucial forms of communication in the corporate world, focusing on tone, structure, and clarity.

9. Promotion of Critical Thinking and Clarity: Exercises and discussion points encourage students to think critically and express themselves clearly, an essential competency in both academic and professional settings.

10. Equips Students for Career Success: By focusing on communication skills critical to business and professional success, the book prepares students for leadership roles in various industries, enhancing their employability.

Conclusion: A Handbook of Functional English and Business Communication for ADP BS is an invaluable resource for students across multiple business and professional disciplines. By focusing on practical communication skills, both verbal and written, the book provides students with the tools needed to succeed in today’s competitive business environment. Whether preparing for exams or stepping into the corporate world, students will find this handbook to be a comprehensive guide to effective communication in both academic and real-world business scenarios.

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Writer                 ✤         
Prof Hammad Bukhari, Prof Dr Ammar Ahmad, Prof Aftab Masood, Prof Noorullah Shafiq