Target Managerial Economics For ADP & BS by Dr Muhammad Ramzan Sheikh

Managerial Economics
For ADP & BS
Authors: Dr. Zahir Faridi, Dr. Ramzan Sheikh
Publisher: Target Publications

"Managerial Economics" by Dr. Zahir Faridi and Dr. Ramzan Sheikh is a tailored academic resource for ADP (Associate Degree Program) and BS-level students. This book provides a comprehensive introduction to the principles of economics with a specific focus on their application in managerial decision-making. It bridges the gap between economic theory and business practices, offering practical insights for students in business and management disciplines.

The book is structured to cover all essential topics as per the latest curriculum requirements, making it an indispensable guide for students aiming to excel in managerial economics.

Key Features:

1. Curriculum-Aligned Content:

   • Designed according to the ADP and BS syllabus, ensuring relevance and academic rigor.
   • Covers both microeconomic and macroeconomic concepts tailored to managerial contexts.

2. Applied Focus:

   • Provides practical examples of how economic principles are applied in business decision-making.
   • Case studies and real-world examples enhance understanding of theoretical concepts.

3. Comprehensive Topic Coverage:

   • Covers key areas such as demand analysis, cost estimation, market structures, and pricing strategies.
   • Includes sections on macroeconomic policies and their impact on businesses.

4. Student-Friendly Layout:

   • Written in simple and accessible language, making complex concepts easy to grasp.
   • Well-organized chapters with clear headings, diagrams, and tables for better retention.

5. Practice-Oriented:

   • Features MCQs, numerical problems, and conceptual questions for exam preparation.
   • Includes short notes for quick revision of key concepts.

Ideal For:

• Students enrolled in ADP and BS programs in Economics, Business, or Management.
• Educators teaching Managerial Economics at undergraduate levels.
• Professionals seeking a foundational understanding of how economic principles apply to business decisions.