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"TARGET Introduction To Business" by Nasira Ahmad is a comprehensive resource meticulously crafted for students enrolled in Associate Degree Programs (ADP), Bachelor of Business Administration (BBA), and Master of Business Administration (MBA) courses. This book provides a thorough introduction to the fundamental concepts of business, covering essential topics such as business environments, management, marketing, finance, and entrepreneurship. With a student-centered approach and practical examples, the book aims to foster a deep understanding of business principles and their application in various contexts.

Key Features:

  1. Comprehensive Coverage: The book offers comprehensive coverage of introductory business concepts, providing students with a solid foundation in business fundamentals.

  2. Tailored for Multiple Levels: Designed for students at different academic levels, including ADP, BBA, and MBA, the content is suitable for learners at various stages of their academic and professional journey.

  3. Clear and Accessible Language: Written in clear and accessible language, the book ensures that complex business concepts are presented in a manner that is easy to understand for students with diverse backgrounds and levels of expertise.

  4. Practical Examples: The inclusion of practical examples, case studies, and real-world scenarios helps students to apply theoretical business concepts to practical situations, enhancing their problem-solving skills and decision-making abilities.

  5. Student-Centered Approach: With a focus on the needs and learning styles of students, the book adopts a student-centered approach, providing engaging content, interactive exercises, and discussion questions to promote active learning and critical thinking.

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Writer                 ✤     Nasira Ahmad

Publishers           ✤    TARGET PUBLICATIONS

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