Social Research Methods by Sigmund Gronmo

Publisher: MATHEMATICS

Availability: In Stock
SKU: 50228
Number of Pages: 592

Rs.1,180.00

Rs.1,495.00

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Description
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Description

Social Research Methods: Qualitative, Quantitative and Mixed Methods Approaches by Sigmund Gronmo is a comprehensive guide that provides an in-depth examination of the various methodologies used in social research. Gronmo offers a balanced discussion of qualitative, quantitative, and mixed methods, detailing their respective strengths, weaknesses, and applications. This text serves as an essential resource for students and researchers, offering practical insights into designing, conducting, and analyzing social research. Through clear explanations and real-world examples, Gronmo helps readers understand how to choose the appropriate method for their research questions and how to effectively combine different approaches to enrich their studies.

Key Points

Detailed Explanation of Qualitative Methods
- The book covers various qualitative research techniques, including ethnography, interviews, and content analysis, highlighting their applications and benefits in social research.
Comprehensive Guide to Quantitative Methods
- Gronmo explains quantitative research methods such as surveys, experiments, and statistical analysis, emphasizing their importance in producing generalizable and replicable results.
Integration of Mixed Methods Approaches
- The text explores how combining qualitative and quantitative methods can provide a more comprehensive understanding of research problems, discussing the design and implementation of mixed methods studies.
Practical Guidance on Research Design
- The author offers practical advice on designing research projects, selecting appropriate methods, and ensuring the reliability and validity of findings.
Real-World Examples and Applications
- Gronmo uses real-world examples to illustrate the application of different research methods, helping readers to see the relevance and practicality of the approaches discussed.

Conclusion

Social Research Methods: Qualitative, Quantitative and Mixed Methods Approaches by Sigmund Gronmo is an invaluable resource for anyone involved in social research. By providing clear explanations, practical guidance, and real-world examples, Gronmo equips readers with the knowledge and skills necessary to design and conduct effective research projects. This book is essential for understanding the strengths and limitations of different research methodologies and for learning how to integrate multiple approaches to achieve more robust and insightful results.

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Writer ✤ Sigmund Gronmo (Author)

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