Propaganda by Edward Bernays (Author), Mark Crispin Miller (Introduction)
- Publisher: POLITICAL SCIENCE
- Availability: In Stock
- SKU: 53366
- Number of Pages: 176
Rs.475.00
Rs.650.00
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"Propaganda" by Edward Bernays, with an introduction by Mark Crispin Miller, is a seminal work on the influence and manipulation of public opinion through the use of media and advertising. Bernays, often considered the father of public relations, explores how propaganda techniques can shape and control the beliefs and actions of masses, turning them into a powerful tool for both democratic and totalitarian regimes. This book delves into the ethical implications, historical context, and practical applications of propaganda, making it an essential read for understanding the dynamics of mass communication and persuasion.
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The Role of Media in Shaping Public Opinion Bernays discusses how media channels, from newspapers to radio, serve as conduits for propagandists to influence public perception and behavior.
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Techniques of Persuasion The book outlines various techniques used in propaganda, such as emotional appeal, repetition, and authority endorsement, to effectively sway public opinion.
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Historical Context and Case Studies Bernays provides historical examples of propaganda in action, highlighting its use in political campaigns, wartime efforts, and commercial advertising.
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Ethical Considerations The ethical implications of using propaganda are examined, raising questions about the morality of manipulating public opinion for specific agendas.
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Impact on Democracy and Society The book explores the dual-edged nature of propaganda, showing how it can be used to both uphold and undermine democratic principles and societal values.
In conclusion, "Propaganda" by Edward Bernays remains a foundational text in the field of public relations and mass communication, offering critical insights into the power and perils of media manipulation. It challenges readers to think deeply about the ethical dimensions of influencing public opinion and the responsibilities that come with it.
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Writer ✤ Peggy S. Stanfield (Author)