Principles of Marketing (2nd Edition) by Yusniza Kamarulzaman, Nor Khalidah Abu
- Publisher: OXFORD UNIVERSITY PRESS PAKISTAN
- Availability: In Stock
Rs.795.00
Tags: Advertising , BBA , Brand Management , Business Marketing , Business Professionals , Business Studies , Business Textbook , Consumer Behavior , Digital Marketing , Marketing , Marketing Communications , Marketing Concepts , Marketing Education , Marketing Management , Marketing Mix , Marketing Principles , Marketing Research , Marketing Strategy , Marketing Students , Marketing Textbook , Marketing Theory , MBA , Nor Khalidah Abu , Principles of Marketing , Product Marketing , Sales , Yusniza Kamarulzaman
Principles of Marketing (2nd Edition)
Author(s): Yusniza Kamarulzaman, Nor Khalidah Abu
Binding: Paperback
Quality : Color Paper
Category: Business / Marketing
Recommended For: BBA, MBA, Marketing Students, Business Professionals
Key Features:
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Comprehensive introduction to key marketing principles
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Includes real-world case studies and examples
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Covers topics such as marketing strategies, consumer behavior, and market research
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Updated with current trends and digital marketing practices
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Provides practical insights for marketing management
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Includes exercises and discussion questions for better understanding
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Designed to bridge theory and real-life application for students
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English
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