Principles Of Marketing 18th Edition by Philip Kotler (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 47109
Number of Pages: 730

Rs.550.00

Rs.895.00

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Description

"Principles of Marketing 18th Edition" by Philip Kotler and Gary Armstrong is an authoritative and comprehensive textbook that introduces the fundamental concepts and strategies in the world of marketing. Widely used in academic and professional settings, this edition offers updated insights on modern marketing practices, digital trends, and the latest marketing strategies. The book covers essential topics such as market research, consumer behavior, product development, pricing strategies, and promotion techniques. It also emphasizes the importance of customer-centric marketing, sustainability, and ethical considerations. Designed for students and professionals alike, this book provides a solid foundation in marketing principles while addressing the challenges and opportunities of the digital era.

Key Points:

Comprehensive Overview of Marketing: Covers a wide range of marketing principles including product development, pricing, promotion, and distribution strategies.
Customer-Centric Approach: Emphasizes the importance of understanding customer needs and building long-term relationships for business success.
Digital Marketing Integration: Incorporates insights into the role of digital and social media marketing in reaching modern consumers.
Market Research and Analysis: Teaches students how to conduct market research, analyze data, and use insights to make informed marketing decisions.
Consumer Behavior Insights: Provides an in-depth understanding of consumer behavior and how it impacts marketing strategies.
Sustainability and Ethics: Stresses the significance of ethical marketing practices and sustainability in today’s market environment.
Global Marketing Strategies: Discusses global marketing challenges and opportunities, helping readers understand how to operate in international markets.
Real-World Examples: Includes case studies and examples from various industries, allowing readers to see how marketing principles are applied in real-world scenarios.
Marketing Mix (4 Ps): Explores the marketing mix (Product, Price, Place, Promotion) in detail, explaining how to use these elements effectively in strategy formulation.
Updated Trends and Technologies: Reflects the latest trends in marketing, such as the rise of e-commerce, data-driven marketing, and AI-based customer engagement tools.

Conclusion:

"Principles of Marketing 18th Edition" by Philip Kotler and Gary Armstrong remains an essential resource for students and marketing professionals, offering a comprehensive guide to both traditional and modern marketing strategies. With its customer-focused approach, detailed analysis of consumer behavior, and emphasis on digital trends, the book equips readers with the knowledge and tools to thrive in today’s dynamic marketing landscape.

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Writer ✤ Philip Kotler (Author), Gary Armstrong (Author)

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