Principles Of Marketing 13th Edition A South Asian Perspective

Principles of Marketing – 13th Edition (South Asian Perspective)
By: Philip Kotler, Gary Armstrong, Marc Oliver Opresnik

Principles of Marketing (13th Edition – South Asian Perspective) is a widely acclaimed textbook that offers a comprehensive introduction to marketing principles tailored to the South Asian context. The book blends globally recognized marketing strategies with regional business practices and case studies, making it highly relevant for students and professionals in South Asia.

This edition maintains the core concepts introduced by Philip Kotler, often referred to as the "Father of Modern Marketing", and combines them with the practical insights of Gary Armstrong and Marc Oliver Opresnik, providing a perfect mix of theory and practice.

 Quality : Newspaper
Key Features:

• South Asian Focus:
  Includes region-specific examples, case studies, and marketing practices relevant to South Asian markets (India, Pakistan, Bangladesh, etc.).

• Comprehensive Marketing Framework:
  Covers essential topics like the 4Ps of marketing, consumer behavior, market segmentation, branding, digital marketing, and marketing ethics.

• Updated Content:
  Reflects the latest trends in marketing such as e-commerce, social media marketing, sustainability, and customer relationship management.

• Real-World Case Studies:
  Provides practical insights into how companies in South Asia and globally implement marketing strategies.

• Student-Friendly Layout:
  Includes chapter summaries, review questions, critical thinking exercises, and interactive elements for better understanding.