Managerial Economics 12th Edition by Christopher Thomas

Publisher: ECONOMICS

Availability: In Stock
SKU: 31963
Number of Pages: 736

Rs.1,425.00

Rs.1,895.00

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Description

"Managerial Economics, 12th Edition" by Christopher Thomas and S. Charles Maurice provides a comprehensive guide to applying economic principles and methodologies to business decision-making. This edition integrates real-world examples and case studies to illustrate how managers can use economic concepts to solve practical problems and develop effective business strategies. Covering topics such as demand analysis, production and cost functions, market structures, pricing strategies, and risk analysis, the book equips students and professionals with the analytical tools necessary for making informed managerial decisions. The clear explanations and updated content ensure that readers gain a thorough understanding of the economic forces that influence business operations and strategies.

Key Points:

Demand Analysis: Detailed exploration of consumer behavior, demand estimation, and forecasting techniques to help managers understand and predict market demand.
Production and Cost Functions: Examination of production processes, cost behavior, and cost minimization strategies to optimize resource allocation and operational efficiency.
Market Structures: Analysis of various market environments, including perfect competition, monopolistic competition, oligopoly, and monopoly, and their implications for business strategy and performance.
Pricing Strategies: Insights into different pricing methods, such as cost-plus pricing, price discrimination, and strategic pricing, to maximize profitability and competitive advantage.
Risk Analysis: Tools and techniques for assessing and managing risk in decision-making, including sensitivity analysis, scenario analysis, and risk management strategies.

Conclusion:

"Managerial Economics, 12th Edition" by Christopher Thomas and S. Charles Maurice is an essential resource for students and professionals seeking to apply economic principles to managerial decision-making. By covering key topics such as demand analysis, production and cost functions, market structures, pricing strategies, and risk analysis, the book provides a solid foundation for understanding the economic factors that impact business decisions. The integration of real-world examples and case studies enhances the learning experience, making this edition a valuable tool for developing effective business strategies in a dynamic economic environment.

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Writer ✤ Christopher Thomas (Author), S. Charles Maurice

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