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Investments: An Introduction (13th Edition)

Author: Herbert B. Mayo
Publisher: Cengage Learning

"Investments: An Introduction" by Herbert B. Mayo provides a clear, comprehensive, and practical approach to investment principles. This book is ideal for students, beginner investors, and professionals who want to develop a solid understanding of financial markets, investment vehicles, and portfolio management.


Key Features:

Basic & Advanced Investment Concepts – Covers both fundamental principles and advanced investment strategies.
Financial Markets & Investment Instruments – Explores stocks, bonds, mutual funds, ETFs, options, futures, and derivatives.
Portfolio Theory & Risk Management – Discusses risk-return trade-offs, diversification, and asset allocation.
Stock Valuation & Fundamental Analysis – Detailed insights into financial statement analysis, valuation models, and market indicators.
Fixed-Income Securities & Bond Markets – Covers bond pricing, interest rates, and yield curve analysis.
Efficient Market Hypothesis (EMH) & Behavioral Finance – Explains market efficiency, investor behavior, and psychological biases.
Real-World Investment Applications – Practical case studies, real-world examples, and interactive exercises.


Table of Contents (Key Topics):

📌 Introduction to Investments & Financial Markets
📌 Types of Securities & Investment Vehicles
📌 Investment Risk, Return & Time Value of Money
📌 Stock Market Analysis & Valuation Techniques
📌 Portfolio Diversification & Asset Allocation
📌 Bond Valuation, Interest Rates & Fixed-Income Securities
📌 Options, Futures, and Derivatives
📌 Mutual Funds, ETFs & Alternative Investments
📌 Market Efficiency & Behavioral Finance
📌 Investment Strategies & Performance Evaluation


Who Should Read This?

🔹 Undergraduate & MBA Finance Students
🔹 Beginner & Intermediate Investors
🔹 Investment Analysts & Portfolio Managers
🔹 Stock Market Enthusiasts & Traders
🔹 Anyone Seeking a Practical Understanding of Investments

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