10:00am-10:00pm (Fri Off)

061-6511828, 061-6223080 / 0333-6110619

Introduction to Multimodal Analysis (2nd Edition)

Author(s): Per Ledin, David Machin
Binding: Paperback
Paper Quality:White Paper
Category: Linguistics / Media Studies / Communication Studies
Recommended For: BS English, Linguistics, Mass Communication, Media Studies, MPhil/PhD students, CSS PMS optional subjects

Key Points

  • Multimodal Theory Explained – Offers a solid introduction to how meaning is made through multiple modes of communication, including visual, textual, spatial, and audio elements.

  • Systemic Functional Linguistics (SFL) Base – Uses Hallidayan theory as a foundation to understand how grammar and visual design combine to convey meaning.

  • Updated Case Studies – Analyzes advertisements, websites, political imagery, and social media, making the book relevant to today’s digital communication landscape.

  • Tools for Analysis – Provides frameworks for analyzing visual grammar, layout, image-text relations, and multimodal genres.

  • Research-Oriented – Ideal for academic writing and research in media, semiotics, and communication, with clearly structured chapters and examples.

  • Second Edition Updates – Includes new examples, revised theoretical frameworks, and expanded discussion on newer forms of media.

  • Academic-Friendly Style – Balanced mix of theory and application with illustrations and charts for clarity.

Recently Viewed Products