Introduction to Multimodal Analysis 2nd Edition by Per Ledin (Author)
- Publisher: ENGLISH LANGUAGE LITERATURE & SKILLS
- Availability: In Stock
- SKU: 52333
- Number of Pages: 256
Rs.660.00
Rs.790.00
Tags: Academic Writing , Communication , Communication Studies , Communication Theory , CSS PMS English optional , Cultural Semiotics , Data Analysis , David Machin , Digital Communication , Discourse , Discourse Analysis , Graphic Design , Interdisciplinary Studies , Introduction to Multimodal Analysis , Introduction to Multimodal Analysis 2nd edition , Language , Language Analysis , Linguistic Analysis , Linguistics , Media , Media Analysis , Media Literacy , Media Studies , media studies university textbook , Multimedia , Multimedia Analysis , Multimodal Analysis , multimodal discourse analysis book , Per Ledin , Research Methods , semiotics communication , Sign Systems , Social Sciences , Social Semiotics , Symbolism , Text Analysis , Textual Analysis , Textual Communication , Textual Semiotics , Virtual Shop , Visual Analysis , Visual Communication , Visual Communication Theory , Visual Culture , visual grammar analysis , Visual Language , Visual Literacy , Visual Representation , Visual Semiotics
Introduction to Multimodal Analysis (2nd Edition)
Author(s): Per Ledin, David Machin
Binding: Paperback
Paper Quality:White Paper
Category: Linguistics / Media Studies / Communication Studies
Recommended For: BS English, Linguistics, Mass Communication, Media Studies, MPhil/PhD students, CSS PMS optional subjects
Key Points
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Multimodal Theory Explained – Offers a solid introduction to how meaning is made through multiple modes of communication, including visual, textual, spatial, and audio elements.
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Systemic Functional Linguistics (SFL) Base – Uses Hallidayan theory as a foundation to understand how grammar and visual design combine to convey meaning.
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Updated Case Studies – Analyzes advertisements, websites, political imagery, and social media, making the book relevant to today’s digital communication landscape.
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Tools for Analysis – Provides frameworks for analyzing visual grammar, layout, image-text relations, and multimodal genres.
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Research-Oriented – Ideal for academic writing and research in media, semiotics, and communication, with clearly structured chapters and examples.
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Second Edition Updates – Includes new examples, revised theoretical frameworks, and expanded discussion on newer forms of media.
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Academic-Friendly Style – Balanced mix of theory and application with illustrations and charts for clarity.
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