International Business By S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

Quality : Black White Paper

Title: International Business
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
Language: English
Binding: Paperback/Hardcover
Quality: Black and White Paper (or may vary depending on the edition)
ISBN: [Insert ISBN]

Key Features:

✅ Comprehensive Coverage of Global Business: This textbook provides an in-depth exploration of international business strategies, including entry strategies, cross-border trade, and the effects of globalization on business.

✅ Theoretical and Practical Insights: It integrates theoretical frameworks with real-world examples and case studies, making it an ideal choice for both academic study and practical application.

✅ Global Perspective: The book takes a global view on business, discussing the challenges and opportunities of conducting business across borders, cultures, and regulatory environments.

✅ Focus on International Strategy and Operations: Topics like international marketing, international finance, cross-cultural management, and global supply chains are extensively covered.

✅ Student-Friendly Features: Includes learning aids such as key terms, discussion questions, and chapter summaries to reinforce the material and enhance understanding.

Topics Covered:

1. Introduction to International Business

2. Globalization and Its Impact

3. Cultural and Ethical Issues in International Business

4. Political and Legal Environments in International Business

5. International Trade and Investment

6. Global Monetary System

7. International Business Strategy

8. Market Entry Strategies and Modes

9. International Marketing and Sales

10. International Human Resource Management

11. Global Supply Chain Management

12. Corporate Social Responsibility and Sustainability

13. Financial and Risk Management in International Business

14. Emerging Markets and Future Trends in Global Business

Ideal For:

• Undergraduate and Postgraduate Students studying international business, global management, and international marketing.

• Business Professionals seeking to understand the global marketplace and develop strategies for entering and competing in international markets.

• Management and Business Strategists interested in learning about international operations and global market dynamics.

Key Takeaways:

• Global Business Understanding: This textbook emphasizes the significance of globalization and how businesses must adapt to dynamic international markets.

• Strategic Insight: Offers detailed strategic perspectives on managing business operations across borders, considering the complexities of cultural, legal, and economic differences.

• Comprehensive Frameworks: Students gain knowledge of the various business models, strategies, and practices employed by companies in the international arena.