International Business: A Managerial Perspective 8th Edition by Ricky W. Griffin (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 25716
Number of Pages: 625

Rs.1,240.00

Rs.1,595.00

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"International Business: A Managerial Perspective, 8th Edition" by Ricky W. Griffin and Michael W. Pustay provides an in-depth exploration of the complexities and challenges associated with global business operations. This comprehensive guide emphasizes the strategic and managerial aspects of international business, equipping readers with the necessary tools and frameworks to navigate the dynamic global market. The book covers a wide range of topics, including international trade theories, foreign direct investment, the global monetary system, and the strategies multinational enterprises employ to succeed in different cultural and regulatory environments. Griffin and Pustay integrate real-world examples and case studies to illustrate the practical applications of theoretical concepts, making the material engaging and relevant for students and professionals alike.

In this edition, the authors have updated the content to reflect the latest trends and changes in the global business landscape, such as the impact of digital technology on international trade, the rise of emerging markets, and the implications of geopolitical shifts. The book also includes new sections on sustainable business practices and the role of ethics in international business, highlighting the importance of responsible management in today's interconnected world. By combining theoretical insights with practical guidance, "International Business: A Managerial Perspective" serves as an essential resource for anyone looking to understand and excel in the field of international business.

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