International Business 15th Edition by John Daniels, Lee Radebaugh, Daniel Sullivan

Quality : NewsPaper

International Business

Authors: John Daniels, Lee Radebaugh, Daniel Sullivan
Edition: 15th Edition
Language: English
Binding: Paperback/Hardcover
Quality: High-Quality Print

Overview:

"International Business" is the definitive guide for understanding the complexities and opportunities of conducting business across borders. Written by respected experts John Daniels, Lee Radebaugh, and Daniel Sullivan, this 15th edition provides a thorough and up-to-date analysis of the dynamic and diverse world of international business.

The book covers the core principles of global trade, investment, market entry strategies, cultural differences, and global economic factors, making it an essential resource for students and professionals pursuing a career in international business. With a focus on real-world examples and cutting-edge research, this edition integrates the latest trends in globalization and international market forces.

Key Features:

✅ Comprehensive Coverage: This book covers all aspects of international business, including global strategy, trade theories, foreign direct investment, cross-cultural management, and the role of technology in business.
✅ Global Perspective: Focuses on a global approach to business, offering insights into international market dynamics, strategies, and challenges faced by multinational companies.
✅ Real-World Case Studies: Features a variety of case studies from international businesses to illustrate theoretical concepts and practical applications in the global business environment.
✅ Cultural Insights: Explores how cultural differences impact global business strategies and operations, with a focus on intercultural communication and management.
✅ Current Trends and Research: Updated with the latest data and trends in international business, including the effects of digitalization, e-commerce, and geopolitical shifts on global trade.

Ideal For:

🔹 Business Students (Undergraduate and Graduate levels)
🔹 International Business Professionals looking to deepen their understanding of global markets
🔹 MBA Students preparing for a career in international trade, marketing, and management
🔹 Those preparing for CFA, CIMA, ACCA, or similar finance/business exams
🔹 Business practitioners seeking to navigate global business environments

Contents Include:

1. The Nature of International Business

2. The Globalization of Business

3. Global Trade and Investment Theories

4. The International Monetary System

5. Foreign Exchange Markets

6. International Marketing Strategies

7. International Business Ethics and Corporate Social Responsibility

8. Strategic Management in the International Context

9. Cross-Cultural Business and Management

10. The Role of Technology in International Business

11. Political Economy and International Business

12. The Future of International Business