Influence The Psychology Of Persuasion by Robert B. Cialdini (Author)

Publisher: SELF HELP & MOTIVATIONAL

Availability: In Stock
SKU: 38462
Number of Pages: 336

Rs.320.00

Rs.425.00

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"Influence: The Psychology of Persuasion" by Robert B. Cialdini delves into the intricate mechanisms behind the art of persuasion. Through a comprehensive exploration of psychological principles, Cialdini uncovers how individuals can be influenced and how they can, in turn, influence others. The book is structured around six fundamental principles of persuasion: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Each principle is illustrated with real-world examples and backed by rigorous research, making the concepts both accessible and applicable.

Cialdini's work is not just a theoretical overview but a practical guide to understanding and utilizing the power of persuasion in everyday life. Whether for personal development, professional growth, or improving sales and marketing strategies, "Influence" provides invaluable insights. By understanding these principles, readers can become more effective communicators and more aware of the subtle influences that shape their decisions.

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