How to Do Critical Discourse Analysis: A Multimodal Introduction 1st Edition

Publisher: ENGLISH LANGUAGE LITERATURE & SKILLS

Availability: In Stock
SKU: 38127
Number of Pages: 242

Rs.460.00

Rs.699.00

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"How to Do Critical Discourse Analysis: A Multimodal Introduction 1st Edition" by David Machin and Andrea Mayr provides an essential guide to understanding and applying critical discourse analysis (CDA) through a multimodal lens. As the authors assert, CDA is a powerful tool for examining the ways language and other semiotic resources construct social realities and power relations. This introductory text meticulously unpacks the theoretical foundations of CDA while emphasizing its application across various modes of communication, including written texts, images, sounds, and gestures. Machin and Mayr offer readers a comprehensive framework to explore how meaning is created, contested, and negotiated through discourse in different socio-cultural contexts.

The book starts by elucidating the key concepts and methodologies of CDA, making it accessible even to those new to the field. Through illustrative examples and case studies, the authors demonstrate how to conduct detailed analyses that unveil underlying ideologies and power dynamics embedded within texts and visual representations. Furthermore, Machin and Mayr integrate discussions on the evolving landscape of digital communication, illustrating how new media platforms shape discourse practices and influence social perceptions. By the end, readers gain not only a theoretical understanding of CDA but also practical insights into conducting their own analyses across diverse multimodal texts.

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