E-commerce Business Technology Society 17th Edition by Kenneth Laudon

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 51091
Number of Pages: 912

Rs.1,725.00

Rs.2,395.00

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Description

E-commerce has evolved significantly in recent years, shaping business practices, technological advancements, and societal interactions. Kenneth Laudon and Carol Traver's 17th edition of "E-commerce 2021–2022" explores these transformations comprehensively. From digital marketing strategies to blockchain innovations, the book delves into how e-commerce influences global markets and consumer behavior, offering insights into cybersecurity challenges and ethical considerations in the digital age. With case studies and up-to-date research, it serves as a pivotal resource for understanding the dynamic landscape of online business.

Digital Transformation: Explores how businesses are leveraging digital technologies to streamline operations and enhance customer engagement.
Emerging Technologies: Discusses the impact of AI, IoT, and blockchain on e-commerce strategies and business models.
Global Market Dynamics: Analyzes how e-commerce transcends geographical boundaries, enabling businesses to reach global audiences.
Ethical Implications: Examines ethical dilemmas in data privacy, cybersecurity, and digital marketing practices.
Future Trends: Predicts the future of e-commerce, highlighting potential innovations and challenges shaping the industry landscape.

Conclusion

"E-commerce 2021–2022" by Kenneth Laudon and Carol Traver provides a comprehensive overview of the interconnected realms of business, technology, and society in the digital era. It equips readers with critical insights into the evolving e-commerce landscape, emphasizing the transformative power of digital technologies and the ethical considerations that accompany their adoption.

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Writer ✤ Kenneth Laudon (Author), Carol Traver (Author)

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