Digital Business and E-Commerce Management 6th ed by Dave Chaffey
- Publisher: COMPUTER SCIENCE
- Availability: In Stock
- SKU: 17749
- Number of Pages: 680
Rs.1,490.00
Rs.1,750.00
Tags: Dave Chaffey , digital business , digital economy , digital entrepreneurship , e-business , e-commerce growth , e-commerce management , e-commerce strategies , internet marketing , must-read business books , online consumer behavior , online marketing , online sales , SEO , social media marketing , startup strategies , website optimization
Digital Business and E-Commerce Management (6th Edition) by Dave Chaffey – A Complete Guide to Online Business
Digital Business and E-Commerce Management by Dave Chaffey is a comprehensive textbook that explores the principles, strategies, and technologies behind successful digital businesses. Covering essential topics such as e-commerce models, digital marketing, online consumer behavior, and business transformation, this book is an essential resource for students, professionals, and entrepreneurs looking to thrive in the digital economy.
Key Features:
✔ Covers key concepts of digital business, e-commerce strategies, and online marketing
✔ Provides insights into consumer behavior, website optimization, and social media strategies
✔ Discusses the latest trends in digital transformation and e-business models
✔ Includes case studies, practical examples, and strategic frameworks
✔ Ideal for students, business professionals, and entrepreneurs in the digital space
Related Products
Rs.590.00
Rs.650.00
Rs.375.00
Rs.500.00
Rs.1,500.00
Rs.2,095.00
Rs.480.00
Rs.492.00
Rs.300.00
Rs.350.00
Rs.470.00
Rs.625.00
Rs.540.00
Rs.600.00
