Business Research Methods by Mukesh Kumar

📘 Title Name: Business Research Methods
✍️ Authors: Mukesh Kumar, Salim Abdul Talib, T. Ramayah
📦 Quality: Yellow Paper

🔹 Introduction:

Business Research Methods by Mukesh Kumar, Salim Abdul Talib, and T. Ramayah provides a comprehensive understanding of how to design, conduct, and analyze business research effectively. The book equips students, scholars, and professionals with essential tools to make data-driven decisions and apply research concepts to solve real-world business problems.

🔑 Key Points:

• Explains the entire research process — from identifying problems to interpreting results.

• Covers both qualitative and quantitative research methods with practical examples.

• Introduces modern tools and techniques used in market and management research.

• Emphasizes ethical research practices and real-world application in business decision-making.

• Ideal for business students, MBA candidates, and professionals engaged in organizational research.

🕌 Conclusion:

This Yellow Paper edition of Business Research Methods is a complete guide for mastering the art of systematic inquiry in business. It helps readers transform complex data into strategic insights, making it a must-have for academic courses and corporate training programs alike.