Business Research Methods 9th Edition Zikmund Babin
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 21518
Rs.490.00
Rs.760.00
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Business Research Methods (9th Edition)
Authors: William G. Zikmund, Barry J. Babin
"Business Research Methods" (9th Edition) by William G. Zikmund and Barry J. Babin provides a comprehensive introduction to the fundamental concepts, techniques, and tools used in business research. The book offers a clear and structured approach to help students understand how to plan, conduct, and analyze research in a business context.
This edition includes updates on the latest research methods, data analysis techniques, and software tools that are essential for modern-day business research. Zikmund and Babin emphasize the importance of decision-making based on empirical research and how managers can leverage data-driven insights for strategic business decisions.
🔑 Key Features & Topics:
✅ Comprehensive Coverage – Covers the complete research process, from formulating the research problem to collecting and analyzing data.
✅ Real-World Applications – Provides examples from actual business research to illustrate key concepts.
✅ Data Collection & Analysis Techniques – Detailed explanation of qualitative and quantitative data collection methods, survey design, sampling techniques, and advanced data analysis strategies.
✅ Statistical Analysis Tools – Introduction to software tools and techniques for performing business research, such as SPSS, and data visualization techniques.
✅ Ethical Issues in Business Research – Discusses the ethical considerations and responsibilities when conducting research.
✅ Research Design – Detailed chapters on different research designs, including exploratory, descriptive, and causal research.
✅ Focus on Decision Making – Emphasizes the application of research findings to improve business decision-making and strategic planning.
📚 Suitable For:
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Business Students studying Research Methods
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MBA and Master's level students in business-related fields
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Professionals looking to enhance their research and analytical skills in business contexts
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Researchers and Business Analysts
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Educators in the field of business research
📌 Topics Covered:
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Introduction to Business Research
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Defining the Research Problem
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Research Design – Exploratory, Descriptive, and Causal Research
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Sampling Techniques and Data Collection Methods
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Survey Design and Questionnaires
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Qualitative and Quantitative Data Analysis
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Statistical Tools and Software – SPSS, Excel, etc.
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Data Interpretation and Reporting
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Ethical Issues in Research
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Case Studies and Real-World Applications of Research
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Research in Global Business Contexts
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Decision-Making Based on Research Findings