Business Research Methods 12th Edition by Donald R. Cooper (Author)

Publisher: INTERNATIONAL BOOKS

Availability: In Stock
SKU: 28029
Number of Pages: 723
Publication Date: 2013-03-05

Rs.1,425.00

Rs.1,895.00

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Description
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Description

"Business Research Methods, 12th Edition" authored by Donald R. Cooper and Pamela S. Schindler offers a comprehensive exploration of the methodologies and techniques essential for conducting effective business research. This latest edition reflects the evolving landscape of research methodologies in the business world, providing students and practitioners with updated insights and practical guidance. Through a balanced blend of theoretical frameworks and real-world applications, the book equips readers with the skills necessary to design, implement, and analyze research projects across various business domains.

The text delves into both quantitative and qualitative research methods, offering in-depth coverage of topics such as data collection, sampling techniques, statistical analysis, and research ethics. Readers will learn how to formulate research questions, design effective surveys, conduct interviews, and interpret data accurately. Additionally, the book explores the role of research in informing strategic decision-making processes within organizations, highlighting the importance of evidence-based practices in driving business success. With its accessible writing style and comprehensive coverage, "Business Research Methods" serves as an invaluable resource for students, researchers, and professionals seeking to enhance their research skills and make informed business decisions.

Key Points:

Comprehensive coverage of both quantitative and qualitative research methodologies.
Practical guidance on designing research projects and collecting data.
Emphasis on the ethical considerations inherent in business research.
Exploration of the role of research in informing strategic decision-making processes.
Updated insights and real-world examples from the latest research practices.

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WRITERS ✤ Donald R. Cooper (Author),
Pamela S. Schindler (Author)

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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