Principles Of Marketing 19th Edition by Philip Kotler (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 57037
Number of Pages: 768

Rs.600.00

Rs.895.00

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Description

"Principles of Marketing 19th Edition" by Philip Kotler and Gary Armstrong is the latest edition of the leading textbook in the field of marketing. This book presents the foundational principles of marketing while integrating modern practices, digital marketing strategies, and real-world applications. The authors emphasize customer value and engagement in a dynamic global market environment, offering comprehensive coverage of the marketing mix, branding, consumer behavior, and the role of digital tools in marketing strategies. With updated content on sustainability, ethics, and the impact of technology, this edition helps students and professionals adapt to the ever-changing marketing landscape.

Key Points:

Customer Value and Engagement: Focuses on creating customer value and building strong relationships through effective marketing strategies.
Digital Marketing and Technology: Includes the latest trends in digital marketing, social media, mobile marketing, and AI, demonstrating their impact on consumer behavior.
Updated Marketing Mix (4 Ps): Provides an in-depth understanding of product, price, place, and promotion, with modern examples showing how businesses use these principles.
Consumer-Centric Approach: Emphasizes understanding and responding to consumer needs as the core of successful marketing strategies.
Ethics and Sustainability: Highlights the growing importance of ethical marketing practices and sustainability in building a responsible brand image.
Global Marketing: Discusses the challenges and opportunities of marketing in a globalized world, focusing on international marketing strategies.
Real-World Case Studies: Features updated case studies from various industries, helping readers apply theoretical concepts to real-world business scenarios.
Data-Driven Marketing: Covers the importance of data and analytics in shaping marketing strategies, including tools for measuring marketing performance.
Integrated Marketing Communications: Explores how to integrate various communication tools—advertising, public relations, direct marketing, etc.—to create a consistent message.
Branding and Positioning: Teaches the principles of building strong brands and effective brand positioning to differentiate products in competitive markets.

Conclusion:

"Principles of Marketing 19th Edition" by Philip Kotler and Gary Armstrong provides a thorough and updated guide to marketing fundamentals, combining classic principles with contemporary insights into digital marketing, sustainability, and global trends. With a focus on customer value, ethics, and technology, this edition equips readers with the skills needed to succeed in today’s fast-evolving marketing environment.

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Writer ✤ Philip Kotler (Author), Gary Armstrong (Author)

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