Introduction to Multimodal Analysis 2nd Edition by Per Ledin (Author), David Machin (Author)

Publisher: ENGLISH LANGUAGE LITERATURE & SKILLS

Availability: In Stock
SKU: 52333
Number of Pages: 256

Rs.610.00

Rs.995.00

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Description

"Introduction to Multimodal Analysis " offers a comprehensive exploration into the intricate world of multimodal communication. Now in its second edition, this book delves deeper into the analysis of various modes of communication, ranging from linguistic to visual and beyond. Written by esteemed authors Per Ledin and David Machin, this edition presents updated insights and methodologies crucial for understanding the complexities of contemporary communication across different media platforms.

The book begins by elucidating the foundational concepts of multimodality, providing readers with a solid understanding of how different modes such as language, image, sound, and gesture interact to convey meaning. Through detailed explanations and illustrative examples, readers gain proficiency in analyzing and interpreting multimodal texts encountered in everyday life, academic research, and professional contexts. Furthermore, the authors introduce readers to key theoretical frameworks and methodological approaches essential for conducting multimodal analysis effectively.

As readers progress through the text, they are introduced to advanced topics such as semiotics, discourse analysis, and visual culture, enriching their analytical toolkit and enabling them to delve deeper into the complexities of multimodal communication. With its interdisciplinary approach, this book appeals to students and scholars across fields such as communication studies, linguistics, media studies, and cultural studies. Whether readers are new to multimodal analysis or seasoned researchers, "Introduction to Multimodal Analysis" equips them with the knowledge and skills necessary to critically engage with diverse forms of communication in today's digital age.

Key points:
- Foundational concepts of multimodality
- Theoretical frameworks and methodological approaches
- Advanced topics including semiotics and discourse analysis

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Writer ✤ Per Ledin (Author), David Machin (Author)

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