{"product_id":"mass-media-research-an-introduction-10th-roger-d-wimmewr","title":"Mass Media Research: An Introduction 10th Edition by Roger Wimmer (Author)","description":"\u003cp data-start=\"0\" data-end=\"170\"\u003e📖 \u003cstrong data-start=\"3\" data-end=\"18\"\u003eTitle Name:\u003c\/strong\u003e Mass Media Research: An Introduction (10th Edition)\u003cbr data-start=\"70\" data-end=\"73\"\u003e✍️ \u003cstrong data-start=\"76\" data-end=\"87\"\u003eAuthor:\u003c\/strong\u003e Roger D. Wimmer, Joseph R. Dominick\u003cbr data-start=\"123\" data-end=\"126\"\u003e📦 \u003cstrong data-start=\"129\" data-end=\"141\"\u003eQuality:\u003c\/strong\u003e White Paper Pakistan Print\u003c\/p\u003e\n\u003chr data-start=\"172\" data-end=\"175\"\u003e\n\u003cp data-start=\"177\" data-end=\"565\"\u003e🔹 \u003cstrong data-start=\"180\" data-end=\"197\"\u003eIntroduction:\u003c\/strong\u003e\u003cbr data-start=\"197\" data-end=\"200\"\u003e\u003cem data-start=\"200\" data-end=\"238\"\u003eMass Media Research: An Introduction\u003c\/em\u003e by Roger D. Wimmer and Joseph R. Dominick is a foundational textbook that explains the principles, methods, and applications of media research. Widely used in communication and journalism studies, this 10th edition offers updated insights into how research shapes media content, audience understanding, and industry practices.\u003c\/p\u003e\n\u003chr data-start=\"567\" data-end=\"570\"\u003e\n\u003cp data-start=\"572\" data-end=\"592\"\u003e🔑 \u003cstrong data-start=\"575\" data-end=\"590\"\u003eKey Points:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"594\" data-end=\"956\"\u003e\n\u003cli data-section-id=\"16ja5t8\" data-start=\"594\" data-end=\"663\"\u003eExplains fundamental research methods used in mass communication.\u003c\/li\u003e\n\u003cli data-section-id=\"1y8g8iq\" data-start=\"664\" data-end=\"729\"\u003eCovers both qualitative and quantitative research techniques.\u003c\/li\u003e\n\u003cli data-section-id=\"1s3dzxy\" data-start=\"730\" data-end=\"806\"\u003eHighlights the role of research in media industries and decision-making.\u003c\/li\u003e\n\u003cli data-section-id=\"ag38v2\" data-start=\"807\" data-end=\"882\"\u003eIncludes real-world examples and case studies for better understanding.\u003c\/li\u003e\n\u003cli data-section-id=\"d3m4qa\" data-start=\"883\" data-end=\"956\"\u003eProvides updated content on digital media and modern research trends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"958\" data-end=\"961\"\u003e\n\u003cp data-start=\"963\" data-end=\"1198\"\u003e🕌 \u003cstrong data-start=\"966\" data-end=\"981\"\u003eConclusion:\u003c\/strong\u003e\u003cbr data-start=\"981\" data-end=\"984\"\u003eThis book is an essential guide for students and professionals in media studies, offering clear explanations and practical knowledge to understand and conduct effective media research in today’s evolving landscape.\u003c\/p\u003e","brand":"MASS COMMUNICATION","offers":[{"title":"Default Title","offer_id":44218436747491,"sku":"51202","price":1190.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/9611\/7475\/files\/Mass_Media_Research_An_Introduction_10th_Edition.jpg?v=1777968267","url":"https:\/\/newbooksnbooks.pk\/products\/mass-media-research-an-introduction-10th-roger-d-wimmewr","provider":"BooksNbooks","version":"1.0","type":"link"}