{"product_id":"innovation-management-and-new-product-development-paul-trott","title":"Innovation Management and New Product Development by Paul Trott (Author)","description":"\u003cp data-start=\"0\" data-end=\"178\"\u003e📖 \u003cstrong data-start=\"3\" data-end=\"18\"\u003eTitle Name:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eInnovation Management and New Product Development\u003c\/span\u003e\u003c\/span\u003e (6th \u0026amp; 7th Edition)\u003cbr data-start=\"76\" data-end=\"79\"\u003e✍️ \u003cstrong data-start=\"82\" data-end=\"93\"\u003eAuthor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003ePaul Trott\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-start=\"131\" data-end=\"134\"\u003e📦 \u003cstrong data-start=\"137\" data-end=\"149\"\u003eQuality:\u003c\/strong\u003e White Paper Pakistan Print\u003c\/p\u003e\n\u003chr data-start=\"180\" data-end=\"183\"\u003e\n\u003ch2 data-start=\"185\" data-end=\"193\"\u003eIntro\u003c\/h2\u003e\n\u003cp data-start=\"194\" data-end=\"564\"\u003e\u003cem data-start=\"194\" data-end=\"245\"\u003eInnovation Management and New Product Development\u003c\/em\u003e is a comprehensive guide to understanding how organizations create, manage, and successfully launch new products and services. The book explains innovation processes, business strategies, market analysis, and technological development, making it essential for business and management students as well as entrepreneurs.\u003c\/p\u003e\n\u003ch2 data-start=\"571\" data-end=\"586\"\u003eKey Points\u003c\/h2\u003e\n\u003cul data-start=\"587\" data-end=\"1001\"\u003e\n\u003cli data-start=\"587\" data-end=\"670\"\u003e\n\u003cp data-start=\"589\" data-end=\"670\"\u003eExplains the full innovation process from idea generation to commercialization.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"671\" data-end=\"754\"\u003e\n\u003cp data-start=\"673\" data-end=\"754\"\u003eDescribes product development strategies including stage-gate and agile models.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"755\" data-end=\"835\"\u003e\n\u003cp data-start=\"757\" data-end=\"835\"\u003eDiscusses technology management and competitive advantage in modern markets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"836\" data-end=\"919\"\u003e\n\u003cp data-start=\"838\" data-end=\"919\"\u003eCovers market research, customer needs analysis, and product adoption behavior.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"920\" data-end=\"1001\"\u003e\n\u003cp data-start=\"922\" data-end=\"1001\"\u003eHighlights organizational culture and leadership roles in fostering innovation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1003\" data-end=\"1006\"\u003e\n\u003ch2 data-start=\"1008\" data-end=\"1021\"\u003eConclusion\u003c\/h2\u003e\n\u003cp data-start=\"1022\" data-end=\"1247\"\u003ePaul Trott’s book provides a practical and theoretical understanding of innovation in businesses. It helps readers learn how companies transform ideas into successful products and stay competitive in rapidly changing markets.\u003c\/p\u003e","brand":"MANAGEMENT SCIENCES","offers":[{"title":"7th Edition","offer_id":48276727234787,"sku":"46077  R1 0519","price":1350.0,"currency_code":"PKR","in_stock":true},{"title":"6th Edition","offer_id":48276727267555,"sku":"38720  R1 0519","price":1490.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/9611\/7475\/products\/Innovation_Management_and_New_Product_Development_7th_Edition.jpg?v=1771137561","url":"https:\/\/newbooksnbooks.pk\/products\/innovation-management-and-new-product-development-paul-trott","provider":"BooksNbooks","version":"1.0","type":"link"}